Facing competition, uncertainty and complexity, we need a creative mindset and new knowledge for growth, competitiveness and sustained development. Design is beyond aesthetics. Design with a big capital letter “D” presents an attitude, innovative thinking, creative confidence and a people-centric approach towards problem solving for betterment of our city and economic and social wellbeing. Asia has become one of the world’s most important economic regions, with enormous potential in terms of its consumer market. The vast geographical reach of Asia encompasses a diverse spectrum of unique lifestyles, cultural heritage and socio-economic development. Design plays an increasingly vital role in offering solutions to challenges that arise from our everyday life.
In 2003, the Hong Kong Design Centre launched the DFA Awards to underpin the role of designers in society and to celebrate design leadership and exemplary designs and projects with commercial success and impact in Asia, as well as to recognise the rising force of emerging Hong Kong designers since 2005.
Stepping into its eighteen year, the DFA Awards has grown its international influence in Asia with the following five award programmes:
DFA Lifetime Achievement Award
Signify the design community’s respect for individuals who have made lifelong contributions to the design profession and education, and the society, especially in Asia.
DFA Design Leadership Award
Recognise business leaders who create exceptional and sustainable business success through strategic and innovative use of Design.
DFA World’s Outstanding Chinese Designer
Acknowledge the designers of Chinese origin who have significant design achievement and international recognition.
DFA Design for Asia Awards
Commend a wide range of design that embodies Asian aesthetics and culture and influences the design trends in Asia and for Asia. The awards have two folds, first they are presented to design solutions that excel in fields beyond the definitions of the traditional categories and have been deemed exemplars for improving quality of life, or inspiring future design development through the Grand Award, Grand Award for Culture, Grand Award for Sustainability and Grand Award for Technology. Then there are the Gold, Silver, Bronze and Merit Award under twenty-three categories in four design disciplines, to recognise outstanding unique designs that have been most influential across Asia.
DFA Hong Kong Young Design Talent Award
Nurture the development of emerging designers and provides sponsorship for them to gain experience overseas, through work or further education.